Tuesday, January 29, 2013

SAP's Blow to IBM, Oracle, Microsoft


SAP Just Gave a Major Blow to IBM, Oracle and Microsoft

Bangalore: SAP has announced that its in-memory database HANA is now compatible to accept and run the software maker's all business applications. This announcement is certainly a major blow to SAP's rivals like IBM, Oracle and Microsoft who, according to analysts, will need several years to achieve what SAP has accomplished.

Elaborating on the accomplishment, SAP has introduced a new technology that allows a single database to perform both business analysis and transactions at the same time. This is the first time that such a technology is being introduced into the main stream. On the other hand, rivals like IBM, Oracle and Microsoft still are able to provide only by using two databases.

"It's the only in-memory DBMS (database management system) that can do data warehousing and transactions in the same database," said Gartner analyst Donald Feinberg. "That's where it's unique."

The technology is exceptionally advantageous, especially for SAP customers. SAP has proved that customers who use HANA powered applications can speed up their sales process dramatically, as from now onwards there is no need of wasting time on waiting for the information.


HANA Powers SAP's Business Suite:

And now with HANA powering SAP's ERP (Enterprise Resource Planning) applications, the Business Suite, it's easy for salespersons to take the orders and process the information just in seconds.

"This changes the way they do business. It really does," Feinberg said. "And that's the kind of value proposition that HANA brings to the table because of the fact that it's an in-memory database."

The declaration was made at a multi-site news conference in New York, Palo Alto California and Frankfurt, Germany. At the event, SAP demonstrated HANA's much talked speed using its ERP software.

In Palo Alto, Hasso Plattner, SAP co-founder and board chairman, said that in days to come, the database will eventually be available across all SAP products making it convenient and easy to use.

"All SAP products will go HANA," he exclaimed.

Competitors have a huge task at hand:

As for SAP's competitors, they really have a huge task at hand. But things surely will heat up in coming years, as Oracle and IBM are expected to challenge SAP in time. Microsoft already has announced that they have started working on the same technology for the next edition of MS SQL.

"I do believe that every other vendor is going to go in that direction, but it's going to take them two to five years to do it, which gives SAP a huge head start," Feinberg said.

According to SAP, the company is expected to release the HANA Business Suite over the next six months in time. Till then, SAP will be providing their technologies through "Ramp Up" where customers can order for new product only if they agree to put into production with SAP's help.

SAP also announced that they will be supporting customers and companies who still prefer to work with traditional databases and SAP applications running on them.

In-Memory databases:

So what exactly are these in-memory databases and HANA? Today many companies offer the technology called in-memory database for a variety of reasons. The only basic thing that everyone should understand is that in-memory databases are faster when compared to traditional databases. Traditional databases are simple read and write disks, which are also slower in processing speeds.

During the announcement, Plattner also remembered to take a dig at Oracle CEO Larry Ellison who famously mocked SAP's efforts in bringing HANA to the top would fail.

"I have to admit. I enjoy that he is not smiling," Plattner bragged. "And I know that there is a weekly meeting [at Oracle] which has the word HANA in it."

Yet no matter what the future has in store for us, the latest association between SAP HANA and its business applications will lighten up high-profile meetings across all the executive desks of rival companies.
 


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